The precision beef network with producers at the heart

Breedr is on a mission to empower farmers with the tools to produce environmentally and commercially sustainable meat, safeguarding the future of their businesses and the planet.

How Breedr works

Our vision

I started Breedr in 2018 with the simple aim of helping farmers like my parents prove the quality of their livestock and earn a greater share of the returns.

What started with a handful of farms has grown into a network of thousands of farmers. Together we form the precision livestock network, a thriving community of forward-thinking farmers backed by our world-leading animal productivity, trading & cashflow technology.”

Ian Wheal
Founder & CEO

Our guiding values 

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Make tech that just works

We know how tough farming can be, which is why everything in our app is designed to make farm life easier, faster and as paper-free as possible.

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Always aim for extraordinary

We deliver innovation that matters. We’re forward-thinking and ambitious, always looking for creative ways to solve tough problems.

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Be a force for positive change

We’re committed to bringing environmental sustainability to farming by being brave and disruptive, to make a difference for our farmers, our team and our community.

A few of the people behind Breedr

Ian Wheal

Founder & CEO

James Law

COO

Katia Knechtel

Head of Finance

Nikki Kasser

Head of Customer Success

Paige Savery

Strategy Manager

Chris Freeman

Product Manager (US/UK)

Trevor Tuell

Beef Program Manager

Morgan Harris

Account Manager

Lillian Harding-Rieder

Customer Success Specialist

James Wright

Country Manager (UK)

Liam Farrell

Chief Technical Officer

Want to join our team?

If you're ambitious, have a thing for livestock, and love data, step this way!

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