The precision beef network with producers at the heart
Breedr is on a mission to empower farmers with the tools to produce environmentally and commercially sustainable meat, safeguarding the future of their businesses and the planet.
How Breedr worksOur vision
“I started Breedr in 2018 with the simple aim of helping farmers like my parents prove the quality of their livestock and earn a greater share of the returns.
What started with a handful of farms has grown into a network of thousands of farmers. Together we form the precision livestock network, a thriving community of forward-thinking farmers backed by our world-leading animal productivity, trading & cashflow technology.”
Ian WhealFounder & CEO
Our guiding values
Make tech that just works
We know how tough farming can be, which is why everything in our app is designed to make farm life easier, faster and as paper-free as possible.
Always aim for extraordinary
We deliver innovation that matters. We’re forward-thinking and ambitious, always looking for creative ways to solve tough problems.
Be a force for positive change
We’re committed to bringing environmental sustainability to farming by being brave and disruptive, to make a difference for our farmers, our team and our community.
A few of the people behind Breedr
Ian Wheal
Founder & CEOJames Law
COOKatia Knechtel
Head of FinanceNikki Kasser
Head of Customer SuccessPaige Savery
Strategy ManagerChris Freeman
Product Manager (US/UK)Trevor Tuell
Beef Program ManagerMorgan Harris
Account ManagerLillian Harding-Rieder
Customer Success SpecialistJames Wright
Country Manager (UK)Liam Farrell
Chief Technical OfficerWant to join our team?
If you're ambitious, have a thing for livestock, and love data, step this way!