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The precision beef network is at your service

 

How Breedr works

We're building the smart beef supply chains of the future

By tracking individual cattle from embryo to the rail, Breedr's unprecedented data-insights enable producers to drive rapid genetic and performance gains throughout the beef supply-chain.

Optimize every stage

Empower producers to deliver healthy, high-performing cattle that meet your specific cuts and grids.

Reliable year-round supply

Consistent, predictable high-quality supply to meet your volumes each month.

End-to-end traceability

Ensure full transparency & sustainability using our data-driven approach across the supply chain, from ranch to table.

Watch how Breedr works
Andrew Ralph - Fulton Group-1

Breedr is a powerful tool for the entire beef supply chain. Don't pass an opportunity to check it out.

Andrew Ralph | Strategic Sourcing Manager

Fulton Market Group

Cattle and genomic management

Comprehensive animal tracking

Monitor each animal’s journey from birth to processing with precision. Utilize detailed data to enhance genetic selection, optimize feeding strategies, and track health records.

Real-time feedback

Make informed decisions faster with up-to-date insights on animal performance, ensuring every step of your operation is optimized for efficiency and profitability.

Genomic and culling analytics

Gain critical insights that drive better herd management, leading to higher quality cattle and improved returns.

Precision sourcing and marketing

Precision sourcing

Secure cattle that meet your exact specifications, thanks to Breedr’s precision procurement tools. Connect directly with a network of high-performing ranches to build a tailored supply chain.

Targeted marketing opportunities

Leverage Breedr’s marketing network to reach premium markets and capitalize on demand for sustainably raised, high-quality beef. Use detailed metrics to support your brand’s claims and stand out in the market.

Breedr's Cattle Fund

Investment for growth

Access the Breedr Cattle Fund to support shared ownership models and enhance your herd with superior genetics.

Sustainable financing

Partner with Breedr to align your financial goals with sustainable practices, ensuring long-term success and profitability.

Collaborative supply chain development

Work with Breedr’s experts to build a supply chain that’s efficient, profitable, and sustainable from start to finish.

What makes Breedr unique?

lamar-steiger

SEEDSTOCK & COW CALF "What Breedr is doing is unlike anyone else in our industry"

Lamar Steiger | The 808 Ranch, MO

The 808 Ranch case study
mike-ballou

CALF NURSERY "Unless we're getting the data, we can’t measure the impact - that's where Breedr has been a great partner, funneling that information back to us"

Prof. Mike Ballou | Double M Ranch, NM

Double M Ranch case study

We're connecting the dots between cattlemen and consumers

cows

Benefits for ranchers

  • Actionable data feedback: Receive detailed insights on every animal, driving continuous improvement.
  • Enhanced genetic and culling insights: Optimize your herd’s value with precise feedback.
  • Sustainability incentives: Earn bonuses for adopting sustainable practices.
feedyards

Benefits for feedyards

  • Optimize every stage: precision cattle sourcing, sort on genomics and access premium contracts and grids with Breedr
  • Build your supply: Source feeder cattle tailored to your customers’ needs
  • New opportunities: Explore custom feeding or shared ownership within a reliable supply chain

 

packers

Benefits for packers & retailers

  • Create a premium brand: Build a distinguished product with data-backed claims.
  • Greater quality consistency: continually improving meat quality within a tighter spec
  • Supply security: Gain peace of mind with annual harvest forecasts, ensuring consistent supply.

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Benefits for consumers

  • A better eating experience: continually improving meat quality and consistency
  • Trust through transparency: individual animal tracking throughout its lifetime, including health, meds and movements
  • Reduced carbon: precision genetics and production efficiencies are reducing carbon by up to 30%

 

Talk to us about building or joining a smart beef supply chain

Get in touch

Founded on four generations of ranching heritage

Ian Wheal, Founder & CEO
ian-wheal

Bridging tradition and technology

Founded by Ian Wheal, son of a 4th generation cattleman, Breedr is more than just your technology partner. Our mission is to help producers double the commercial potential of their beef, while enriching rural communities & protecting our land for our children’s children.

We will support you to better produce what your customer wants while optimizing the performance of your animals, actively telling the story of your beef to the market to help you secure preferential contracts & investment to grow.

Read about our heritage

Discover the benefits of producer-led collaboration, powered by Breedr

SeedStock Image

Seedstock

Enable lightspeed genetic progress, prove your progeny differences and make $1k more per bull with Breedr

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cow-calf

Cow Calf

Experience lightspeed genetic progress, optimal calf weights and make $60 more per calf with Breedr

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Nursery

Calf Nursery

Source better calves, increase sale weights and make $60 more per calf with Breedr

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feedyards

Feedyard

Optimize cattle sourcing, sort on genomics & access premium contracts and grids with Breedr

View Benefits
packers

Packers & Retailers

Get consistent premium beef, predictable, visible supply and measurable carbon reductions with Breedr

View Benefits

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