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Privacy Policy

This Privacy Policy describes how we collect, process and share your personal information in the course of our business. 

About us

We are Breedr Limited, a company registered in England and Wales with company number 11227200.

If you have a data protection enquiry, you can contact us by email to DataProtection@Breedr.co or by post to Data Protection Team, Breedr, 4 Waterstone Close, Itchenor, Chichester, PO20 7BP, United Kingdom.

The information we process

We process the following information about you:

  1. Information you give us. This is information about you that you provide to us by filling in forms on our website and within the Breedr platform, emailing us, writing to us, or speaking to us over the phone or in person. The information you give us might include your name, address, email address, phone number, date of birth and payment information such as bank or credit card details. It may also include information about your job role or business.
  2. Information we collect about you. Through our website, we collect information which your web browser makes available to us. This includes technical information, such as your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps. As you browse the site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site. We use cookies on our website and you can refer to the ‘Cookies’ section below for more information.
  3. Information we receive from third parties. If you are an employee or representative of one of our suppliers or members then your organisation might share your information with us. The information we receive about you may include your name, job title, postal address, email address, phone number, date of birth and payment information. Processors and suppliers using the Breedr platform may share certain information about you with us in order to register you with the service.

Why we process your information and on what grounds

The reasons for processing your personal information depends on your relationship to us:

  1. For website visitors, we process your information using cookies for analytics purposes on the basis of your consent.
  2. For members (which includes basic members of the Breedr platform and users whose access is paid for by somebody else),we process your information to perform the contract between us by providing you with our services. This includes where we take pre-contractual steps using your personal information, such as sending you membership details. We also process your information because we have legitimate interests in using it to efficiently operate our business, to coordinate our marketing activities and to respond to your enquiries. We also keep certain member records because we have a legal obligation to do so.

We process all members’ information for marketing purposes on the basis of your consent, which we collect when you register with us. You can opt out of receiving future marketing materials from us by following the ‘opt-out’ link in the marketing emails we send to you, or by contacting us at sales@breedr.co.

  1. For suppliers,we process your information to perform the contract between us, including where we take pre-contractual steps. We also process your information because we have a legitimate interest in using it to efficiently operate our business (e.g. keeping lists of trusted suppliers, historic contracts) and to approach you with enquiries. We also keep certain supplier records because we have a legal obligation to do so.
  2. For employees and representatives of our members and suppliers, we process your information because we have a legitimate interest in processing your information in order to administer the business relationship between your organisation and us.
  3. For all other third parties, we have a legitimate interest in processing your information in order to administer our business. We may also send you marketing communications if you have opted in to receiving them, in which case we process your information on the basis of your consent.
  4. If you share information with us about your allergies, dietary requirements or accessibility needs then we process that information on the basis of your explicit consent.

How long we keep information for

We only keep your information for as long as it reasonably takes to achieve the purpose we collected it for. Generally speaking, we keep your information for the following periods of time:

  1. for members and their employees and representatives, for the duration of your contract with us plus seven years from the date that contract ends. This may be extended, for example, if a dispute arises;
  2. for suppliers, and their employees and representatives, for the duration of your contract with us plus seven years from the date the relevant contract ends. This may be extended, for example, if a dispute arises; and
  3. for business records, such as financial and compliance records, for as long as we are required to do so by law. These time periods will vary depending on the type of information.

Who your information is shared with

Your personal information is not shared with anyone except where we are required to do so to comply with the law, to protect our rights, or to effectively operate our business.

We may share your information with the following people or groups of people:

  1. Outsourced service providers. Our service providers (including IT providers) may be granted access to your information as part of the service they provide to us. Our service providers are subject to strict contractual obligations to treat your personal information confidentially and to comply with data protection law at all times.

If we transfer personal information outside of the UK or European Economic Area (EEA) then the transfer is usually safeguarded by both parties signing Standard Contractual Clauses (SCCs) which protect the personal data contractually. In some instances, the recipient will be based in a country which is the subject of an adequacy decision (meaning its laws offer comparable protection to our own data protection laws) in which case the SCCs are not required.

  1. Other users of the Breedr platform. Names and contact information of you and your employees will be shared with other users of the Breedr Platform where necessary for you to access one of the platform’s services. For example, when buying or selling livestock (where such information is inserted into a contract) or if you accept an invitation to join a supplier group (in which case your information is shared with the processor to which the group relates, and other suppliers within the group).
  2. Professional advisers. We may share personal information with our legal, financial and other professional advisers for the purpose of obtaining their advice. These transfers are protected by our advisers’ duties of confidentiality.
  3. Government bodies and the courts. If we have a legal obligation to do so, we will share your information with government bodies, regulators and/or the courts.
  4. Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy.

Please find a link to our Third Party Processors.

Your data protection rights

Under data protection law you have the following rights:

  1. if we are processing your personal information on the basis of your consent then you have the right to withdraw that consent at any time. Consent can be withdrawn by contacting us using the details set out at the top of the Policy. Please note that the lawfulness of our historic processing based on your consent will not be retrospectively affected by your withdrawal of consent;
  2. the right to access a copy of your information which we hold. This is sometimes called a ‘subject access request’. Additional details on how to exercise this right are set out in the ‘Access to Information’ section below;
  3. the right to prevent us processing your information for direct marketing purposes. We will inform you (before collecting your data) if we intend to use your personal information for this purpose or if we intend to disclose your information to any third party for this purpose. You can also exercise this right at any time by contacting us;
  4. the right to object to decisions being made about you by automated means;
  5. the right to object to us processing your personal information in certain other situations;
  6. the right, in certain circumstances, to have your information rectified, blocked, erased or destroyed if it is inaccurate; 
  7. the right, in certain circumstances, to claim compensation for damages caused by us breaching data protection law; and
  8. the right, in certain circumstances, to request that we erase, rectify, cease processing and/or delete your information.

You also have the general right to complain to us (in the first instance) and to the Information Commissioner’s Office (if you are not satisfied by our response) if you have any concerns about how we hold and process your information. The Information Commissioner’s Office website is www.ico.org.uk.

For further information on your rights under data protection law and how to exercise them, you can contact the Information Commissioner’s Office (www.ico.org.uk).

Access to information

Under data protection law you can exercise your right of access (also known as a ‘subject access request’) by making a written request to receive copies of some of the information we hold about you. We may request proof of your identity, or proof of your authority if making the request on behalf of someone else, before we can supply the information to you. Requests should be sent to us using the contact details set out at the top of this Policy.

You do not need to pay a fee to exercise this right unless you are requesting copies of documents you already hold, in which case we may charge our reasonable administrative costs. We are also allowed to charge you for our reasonable administrative costs in collating and providing you with details of the requested information which we hold about you if your request is clearly unfounded or excessive.

In very limited circumstances, data protection law permits us to refuse to comply with your request. If we refuse to comply then we will notify you of that fact.

In certain circumstances, you are entitled to receive the information in a structured, commonly used and machine-readable form.

Cookies

We use cookies on our website to distinguish you from other users and to monitor how you use our website. For full information about how we use cookies on our website, please read our Cookies Policy.

Data security

We will always store your digital information on secure servers. Nevertheless, the transmission of information via the internet is not completely secure. Although we will do our best to protect your information, we cannot guarantee the security of your information transmitted to our site or otherwise to our servers (such as by email). Any such transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Third party sites

Our site may contain links to and from partners’, advertisers’, affiliates’ and social networking sites. If you follow a link to any of these websites, please note that these sites have their own privacy policies and that we do not accept any responsibility or liability for those policies. Please check their privacy policies before you submit any personal information to those websites as they may not be on the same terms as ours.

Changes to our Privacy Policy

This Policy was last updated on 2 December 2020. Future changes we may make to our Privacy Policy will be uploaded to our website. If the changes are significant then we will notify you directly.