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It's not data, it's rocket fuel for packers & retailers

By tracking individual cattle from embryo to the rail, Breedr's unprecedented data-insights enable producers to drive rapid genetic and performance gains throughout the chain.

How Breedr works
dunbia

Breedr's helping our producers adapt to future challenges; delivering a consistent product, increasing efficiency and reducing environmental impact.

Andrew Smyth

Head of Procurement, Dunbia

Collaboration is the key to producing exactly what the customer wants 

Breedr puts lifetime data insights into ranchers hands, driving continuous efficiency gains that lower carbon and improve welfare, while producing tightly targeted premium beef.

cut-of-beef

Consistent premium beef

Improve consistency of meat quality, size, and supply year-round - just tell us the spec and we do the rest.

  • Meat quality analytics based on genetics, feed, and phenotypes
  • Track and benchmark animal welfare and performance
  • Manage and build indexes for genomics to compare multiple supply chains and improve product quality and consistency
  • With a focus on premium quality, Breedr works with ranchers and feeders to deliver exactly what the consumer wants
  • Plant data management advisory for closed loop feedback to ranchers and plant cut out
  • Continual improvement up and down the supply chain
dfd

Predictable & visible supply

Working with some of the leading ranchers and feeders in the country, Breedr's already delivering a predictable week on week supply.

  • Improve consistency of meat quality, size, and supply year-round
  • Pull data from multiple sources into one place to develop custom dashboards for visibility of custom programs and supply chains
  • Increase supply chain transparency and measure sustainability impacts at scale
  • Index suppliers to the ranch, backgrounder, feedlot, and packer for performance and track profit, efficiency, & challenges in fair clearing house, giving you supply security at scale
  • Precisely monitor inventory and traceability against individual animals 
  • Utilize more accurate forecasting for holiday and seasonal fluctuations
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Measurable carbon reductions

By enabling producers to rapidly improve genetics, welfare, feed-efficiency and prime %, Breedr is already reducing carbon emissions by up to 30%.

  • Embedded affidavits and lifetime individual animal geotracking through the supply chain to digitally certify traceability, welfare, & sustainability claims and comply with regulations
  • Track and manage Scope 3 data to build reports and support future efficiencies
  • Breedr suppliers have tech-enabled supply chain data to measure sustainability impact at scale
  • Drive genetic improvement, which leads to 44% reduction in emissions in Beef supply chains (Pathways towards lower emissions – A global assessment of the greenhouse gas emissions & mitigation options from livestock agrifood systems)
dfd

“Breedr is opening the door to improvement at a scale and a speed that we have never seen in this industry before.

Lamar Steiger | Walmart supply chain advisor

Watch how Breedr works

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