Big boots to fill 

Growing up on a cattle station in South Australia, I watched my father, Guy, develop the country’s first rancher-led retail direct beef supply chain.

His determination to help producers get rewarded for quality cattle was inspiring, especially considering this was all before the invention of the internet.

Fast-forward through a career in supply-chains and technology management, I was lucky to see first-hand how big-data was transforming productivity and margins across nearly every industry. 

It was clear to me that livestock was being left behind, mostly due to its complexity and reliance on paper-based systems.

In 2018, I decided to put everything on the line to build on my father's legacy.

A new era of producer-led progress 

Joined by a team of seasoned cattlemen and tech innovators, Breedr is more than just a technology company.

We care about the future of the industry and aim to double the commercial potential of American beef, while enriching communities, reducing carbon emissions and protecting the land for our children’s children.