Our Vision
“I started Breedr in 2018 with the simple aim of helping farmers like my parents prove the quality of their livestock and earn a greater share of the returns.
What started with a handful of farms has grown into a network of thousands of farmers. Together we form the precision livestock network, a thriving community of forward-thinking farmers backed by our world-leading animal productivity, trading & cashflow technology.”
Founder & CEO
What We Value
Make tech that just works:
We know how tough farming can be, which is why everything in our app is designed to make farm life easier, faster and as paper-free as possible.
Achieve the extraordinary:
We deliver Innovation that matters. We’re forward-thinking and ambitious, always looking for creative ways to solve tough problems.
Drive positive change:
We’re committed to bringing environmental sustainability to farming by being brave and disruptive, to make a difference for our farmers, our team and our community.
Our People
Ian Wheal
Founder & CEOJames Wright
Country Manager (UK)James Law
COOLiam Farrell
Chief Technical OfficerKatia Knechtel
Head of FinancePaige Savery
Strategy ManagerClaire Alford
Customer Success Manager UK