Welcome to the world's most ambitious beef program 

 

How Breedr works

The future of beef in the palm of your hand

Our cattle management software connects the dots between producers & consumers

Complete visibility

Breedr is the world’s first & only app able to track individual cattle from conception all the way to the rail, feeding back to you which genetic & management choices are actually producing the best grades of beef.

  • Individual animal & EID tracking app
  • From conception to rail
  • Continual feedback to improve performance

Vertical collaboration

The improvements of each connected producer creates a mutually-beneficial snowball effect; advancing genetic, performance and beef quality throughout the chain, and delivering rapid improvements on an unprecedented scale. 

  • Maximized genetics
  • Increased prime %
  • Reduced carbon

Premium beef programs

Together, we’re building the smart beef supply chains of the future, empowering independent producers and connecting them with a growing number of preferential marketing opportunities.

  • Exclusive programs & grids
  • Calf buy-back opportunities
  • Retained ownership options

Breedr is the future of our industry

Lamar Steiger | Seedstock producer & Walmart beef supply-chain advisor, AR

Discover the benefits of Breedr for your operation

Want to improve your own beef program? 

We partner closely with ambitious producers and brands to create tailored, data-driven beef supply chains that are perfectly aligned with your goals.

Explore Supply Chain Management
lamar-steiger

SEEDSTOCK & COW CALF "What Breedr is doing is unlike anyone else in our industry. Their joined-up approach is turning our ranch into a better profit center than it's ever been before."

Lamar Steiger | The 808 Ranch, MO

Read the 808 case study
mike-ballou

CALF NURSERY "Unless we're getting the data, we can’t measure the impact. Breedr's been a great partner, funneling that information back to us"

Prof. Mike Ballou | Double M Ranch, NM

Read the Double M case study

Make your own luck

Join the world's most ambitious beef program today

Founded on four generations of ranching heritage

Ian Wheal, Founder & CEO
ian-wheal

Bridging tradition and technology

Founded by Ian Wheal, son of a 4th generation cattleman, Breedr is more than just your technology partner. Our mission is to help producers double the commercial potential of their beef, while enriching rural communities & protecting our land for our children’s children.

We will support you to better produce what your customer wants while optimizing the performance of your animals, actively telling the story of your beef to the market to help you secure preferential contracts & investments to grow.

Read about our heritage

“Breedr has been a great partner, helping us capture the data we need to improve and supporting us every step of the way.”

Mike Ballou | Co-owner, Double M Ranch

The Outlook for Achieving Sustainable Beef

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Making the move to Breedr is simple

Making the Move to Breedr is Simple

Making the move to Breedr is simple! 

Austin, Texas, August 30th, 2024 — Want to move to...

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What is a Smart Beef Supply Chain?

Profit through Partnership

Austin, Texas, Sept. 5th, 2024 — Breedr was founded to connect...

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Breedr App Launches in the U.S.

The Worlds First Beef App Capable of Optimizing Cattle Production Throughout the Beef...

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