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The future of beef in the palm of your hand

Welcome to the precision beef network for forward-thinking producers

How Breedr works

Beyond cattle management software

We’re connecting the dots between cattlemen & consumers

Our award-winning app

Breedr is the world’s first & only app able to track individual cattle from conception all the way to the rail, feeding back to you which genetic & management choices are actually producing the best grades of beef.

  • Individual animal & EID tracking app
  • From conception to rail
  • Continual feedback to improve performance

AI-powered insights

Our powerful livestock management software enables connected producers to collaborate, driving rapid genetic, performance & quality improvements on an unprecedented scale.

  • Maximized genetics
  • Increased prime %
  • Reduced carbon

Smart beef supply-chains

Together, we’re building the smart beef supply chains of the future, empowering independent producers and connecting them with preferential marketing opportunities.

  • Calf buy-back programs
  • Premium grids
  • Retained ownership options

“Breedr is the future of our industry.”

Lamar Steiger | Seedstock producer & Walmart beef supply-chain advisor, AR

Watch how Breedr works

Discover the benefits of producer-led collaboration, powered by Breedr

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Seedstock

Enable lightspeed genetic progress, prove your progeny differences and make $1k more per bull with Breedr

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Cow Calf

Experience lightspeed genetic progress, optimal calf weights and make $60 more per calf with Breedr

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Nursery

Calf Nursery

Source better calves, increase sale weights and make $60 more per calf with Breedr

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feedyards

Feedyard

Optimize cattle sourcing, sort on genomics & access premium contracts and grids with Breedr

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packers

Packers & Retailers

Get consistent premium beef, predictable, visible supply and measurable carbon reductions with Breedr

View Benefits

Want to build your own smart beef supply chain?

We partner closely with ambitious producers and brands to create tailored, data-driven beef supply chains that are perfectly aligned with your goals.

Explore Supply Chain Management
lamar-steiger

SEEDSTOCK & COW CALF "What Breedr is doing is unlike anyone else in our industry. Their joined-up approach is turning our ranch into a better profit center than it's ever been before."

Lamar Steiger | The 808 Ranch, MO

Read the 808 case study
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CALF NURSERY "Unless we're getting the data, we can’t measure the impact. Breedr's been a great partner, funneling that information back to us"

Prof. Mike Ballou | Double M Ranch, NM

Read the Double M case study

Make your own luck

Join the precision beef network for forward-thinking producers today!

Get in touch

Founded on four generations of ranching heritage

Ian Wheal, Founder & CEO
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Bridging tradition and technology

Founded by Ian Wheal, son of a 4th generation cattleman, Breedr is more than just your technology partner. Our mission is to help producers double the commercial potential of their beef, while enriching rural communities & protecting our land for our children’s children.

We will support you to better produce what your customer wants while optimizing the performance of your animals, actively telling the story of your beef to the market to help you secure preferential contracts & investments to grow.

Read about our heritage

“Breedr has been a great partner, helping us capture the data we need to improve and supporting us every step of the way.”

Mike Ballou | Co-owner, Double M Ranch

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What is a Smart Beef Supply Chain?

Profit through Partnership

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